I have nothing smart to say about this. This video is ridiculous, weirdly executed, and thoroughly fun to watch.
Okay. One-and-a-half things to say. But they’re not even very smart.
I think there are two sane reasons for a Big Act to be on a Big Label today:
- Economies of Scale
The one thing that is, by definition, almost impossible for indies and individuals to achieve on their own.- Platforms for Spectacle
Sure, you can do amazing, SRL-like things on your own, but going big can mean unusual access to resources, talent, and corporate insanity to make stuff like this happen.Nonsense like Lady Gaga traipsing around in a fetishy, Manga/Fifth Element/Alien/Matrix mashup will not change the world, it won’t cure your Aunt’s cancer, and it won’t find you a job at NASA. It won’t even teach you the basics of synchronized line dancing.1
It’s unapologetically sold-out, asinine, and way way over-the-top.
But, you have to admit: it’s a pretty fucking grand bit of creativity and circus. And, although I have nothing smart to say about this, I think it’s a terrificly enjoyable artifact of today’s corporate and cultural zeitgeists. And, yes, in the same way as that execrable Black Eyed Peas record, it’s just really, really fun.
Man, I sure am thirsty now.
[via]
Holy shit, did they not even do a second take? Was this choreographed by Britney Spears over a fax machine? Could they maybe just not hear the music through their shiny bondage/dancing helmets? Holy holy shit, that’s some awesomely great terrible dancing. ↩
and for anyone NOT in know:
